In 2024, Zander was born. 

With four decades of experience helping business owners, brands, agencies, and organizations, develop insightful and customized marketing and sales solutions, Zander Consulting Group was built to deliver channel-agnostic strategies to Houston businesses.

  • Customized strategic planning sessions to align sales and marketing efforts with overarching business goals.

    Development of media-agnostic strategies that leverage diverse channels to reach target audiences effectively.

    Comprehensive market analysis encompassing consumer behavior, industry trends, and competitor strategies for informed decision-making.

    Competitive insights to identify market opportunities, threats, and areas for differentiation.

    Creation of integrated marketing campaigns that combine digital, traditional, and experiential tactics for maximum impact.

    Implementation of data-driven approaches for measuring campaign performance, ROI, and customer engagement.

    Collaboration with sales teams to optimize lead generation, qualification, and conversion processes.

    Design and execution of customer segmentation strategies to tailor marketing messages and offerings.

  • Tailored sales training programs designed to enhance skills and boost productivity.

    Individualized coaching sessions for sales representatives to refine their techniques and achieve targets.

    Development of effective sales strategies and playbooks aligned with your business goals and market trends.

    Implementation of performance metrics and KPIs to track progress and optimize strategies.

    Integration of technology tools and platforms to streamline sales processes and enhance efficiency.

    Team-building workshops and activities to foster collaboration, motivation, and a positive sales culture.

    Regular performance evaluations and feedback loops to identify strengths, weaknesses, and areas for improvement.

    Continuous learning opportunities through webinars, seminars, and industry insights to stay ahead in the market.

    Ongoing support and guidance to empower your sales team for long-term success and growth.

  • Identification and cultivation of strategic partnerships that leverage synergies for mutual benefit, embodying the "1 + 1 = 3" philosophy.

    Tailored business development strategies designed for local, regional, and national markets to maximize market reach and penetration.

    Management of high-profile sponsorships to enhance brand visibility, engage target audiences, and build community relationships.

    Development and execution of event activation plans to create memorable brand experiences, drive customer engagement, and generate leads.

    Establishment of community partnerships to support social responsibility initiatives, enhance brand reputation, and contribute positively to local communities.

    Facilitation of networking opportunities and relationship-building activities to foster long-term partnerships and alliances.

Meet Benny

Benny Herzog is a veteran of the Houston business community.

With expertise in creating and managing sales teams, marketing campaigns, and media companies, Benny is a trusted consultant in identifying and moving markets. With expertise in B2C and B2B account management and development, he uses his experience to advise clients on their communication strategy, advertising, branding, media planning & buying, and creative and targeted messaging.

Benny is taking his talent and skills directly to clients, agencies and organizations with the launch of Zander Consulting Group, a media-agnostic consultancy.

Throughout his career, Benny has created hundreds of successful campaigns, activations, strategies and tactics, with engaging creative executions. He has led, trained and mentored a generation of talented and successful sellers.

In 2024, Zander Grossman was born, Benny’s 4th grandchild, named for his mother, Zelda.

This is his legacy.

OUR WORK

Partners are more than just clients, they’re collaborators. We work in-depth with our partners to make sure their campaigns are tailored to their needs, but our design philosophy extends beyond any individual campaign. We seek to benefit long-term business strategy and drive growth opportunities, helping businesses move forward.

Let’s Connect.

What are the questions no one else is asking?

What is keeping you up at night?

We’ll start there.